Leading television content producer, Zee Entertainment Enterprises Limited who own Zee World and Zee Cinema among other channels has partnered with The Temple Company, a full-service creative agency based in Nigeria, West Africa for a strategic marketing partnership that will drive industry growth.
With the new deal, Zee Entertainment Enterprises Ltd has appointed The Temple Company as its representative to interface with public sector organizations looking to leverage the strength of its widely accepted platforms to their advantage.
This strategic partnership presents a unique advantage that decision-makers can leverage to better connect with Nigerians.
ZEE World debuted on Nigerian television in February 2015 becoming an instant favorite among Nigerian families.
The Hindi-language TV series content dubbed in English has become a staple that has kept Nigerians glued to their screens.
According to the latest MPS data ratings, the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay TV landscape making it a desired platform for advertisers.
The ZEE World channel is now ranked as Nigeria’s most watched TV channel across all platforms.
While welcoming the partnership, Idris Olorunnimbe, GCE/ Founder, The Temple Company said the partnership was in line with the goal of the company to foster cross-border collaboration that will ultimately help drive growth for both Indo-Nigerian creative industries.
“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories.
“This new partnership with Zee Entertainment embodies these aspirations. We are excited at the promise this presents for sectoral growth.”
Also speaking, Somnath Malakar, CEO, Sub-Saharan African and Indian Islands, Zee Entertainment Enterprises Ltd said, ‘’we are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest growing television market in Africa.’